Work

We create and tailor every message to ensure it works for the media and the issue.

That is why we deliver results.

Every press release reaches, on average, 200 million to 4 billion people globally via printed stories, TV, radio and online media.

Our clients call our media reports ‘door-stoppers‘. Sometimes they say just unbelievable. 

We have created more than 400 media campaigns. These are some of our best stories.

Global Health     |     Climate Change     |     Environment     |     Global Issues

Global Health
15 Million Babies Born Too Soon

1.1 Million Preterm Babies Die Every Year, but with inexpensive treatment 75 percent could survive
Client: The Partnership for Maternal, Newborn & Child Health
Partners: The Partnership for Maternal, Newborn & Child Health,March of Dimes, Save the Children, World Health Organization
Media Reach: global audience of 2 billion

New Vaccines is Effective against Ebola in Large Trial in Guinea

Client: Government of Norway
Partners: Governments of Norway, Canada and Guinea, Merck, Doctors Without Borders, Public Health Agency of Canada, Welcome Trust, London School of Hygiene & Tropical Medicine, Norwegian Institute of Public Health, Ministry of Health of Guinea, World Health Organization and The Lancet
Media Reach: global audience of 3 billion

New Partnership Expands Access to Contraception for 27 Million Women and Girls in Low-Income Countries

A new partnership will make a safe, effective, long-acting, reversible method of contraception available to more than 27 million women in the world’s poorest nations
Client: Government of Norway
Partners: Governments of Norway, U.S. Sweden, and the UK, Clinton Foundation, Bayer Healthcare and Child’s Investment Fund
Media Reach: global audience of 700 million

Some 100 nations provide little or no relief for patients in serious pain

Almost 26 million die suffering, many without a 3-cent morphine tablet
This global pain crisis can be solved easily
Client: University of Miami
Partners: University of Miami, The Lancet
Media Reach: global audience of 600 million

Every Woman Every Child PSA featuring Jennifer Lopez

Preterm Birth Now Leading Global Killer of Young Children

More than 3,000 Children Die Daily from Preterm Birth Complications
Client: The Partnership for Maternal, Newborn & Child Health
Partners: The Partnership for Maternal, Newborn & Child Health, Every Women Every Child, London School of Hygiene & Tropical Medicine, Johns Hopkins Bloomberg School of Public Health, Save the Children, UNICEF and March of Dimes
Media Reach: global audience of 2 billion, including PSAs on CNN International

Breast Cancer: Confronting the Global Epidemic

Client: Harvard Global Equity Initiative
Partners: Harvard Global Equity Initiative, Harvard Medical School, Harvard School of Public Health, Dana Farber Cancer Institute
Media Reach: global audience of 400 million

New Harvard Study: Who, Where and Why Americans Live Longer or Die Sooner

More than 30 years separate Americans with the greatest life expectancies from those with the lowest. The new study, Eight Americas: Investigating Mortality Disparities Across Races, Counties and Race-Counties in the United States
Client: Harvard School of Public Health.
Partners: Harvard Initiative for Global Health
Media Reach: global audience of 250 million in the United States

World Health Organization Assesses the World’s Health Systems

Using five performance indicators to measure health systems in 191 member states, it finds that France provides the best overall health care followed among major countries by Italy, Spain, Oman, Austria and Japan
Client: World Health Organization
Media Reach: global audience of 2 billion

Birth Defects: 8 Million Annually Worldwide

Hidden Toll of Dying and Disabled Children; A Comprehensive Global Analysis Identifies Trend and Interventions
Client: March of Dimes
Media Reach: global audience of 1 billion

Four International Organizations Unite to Roll Back Malaria

The program seeks to reduce substantially the human suffering and economic losses due to one of the world’s most costly diseases. Malaria causes an estimated 300 to 500 million acute cases per year, with most deaths occurring among children in Africa –nearly 3,000 die each day. It has been estimated that malaria accounts for about 10 percent of the disease burden in Africa
Client: World Health Organization
Partners: World Health Organization, United Nations Children’s Fund (UNICEF), United Nations Development Programme (UNDP), World Bank
Media Reach: global audience of 500 million

Global Cancer Rates Could Increase 50% by 2020

World Cancer Report shows that action on smoking, diet, infections can prevent one third of cancers, another third can be cured
Client: International Agency for Research on Cancer
Partners:
International Agency for Research on Cancer, World Health Organization
Media Reach:
global audience of 1.1 billion

Handwashing Could Save One Million Children’s Lives Each Year

The simple habit of handwashing, if widely adopted, would save more than one million lives around the world yearly, most of them children under the age of five in poorer countries.
Client: GlaxoSmithKline
Partners: GlaxoSmithKline, African Medical and Research Foundation and Plan International
Media Reach: global audience of 350 million

Cardiovascular Death and Disability Can Be Reduced More Than 50 Percent

More at risk than previously thought, particularly in developing world
Client: World Health Organization
Media Reach: global audience of 600 million

Child Marriages: 39,000 Every Day

More than 140 million girls will become child brides between 2011 and 2020. If current levels of child marriages hold, 14.2 million girls annually or 39,000 daily will marry too young.
Client: The Partnership for Maternal, Newborn & Child Health
Partners: The Partnership for Maternal, Newborn & Child Health, Every Woman Every Child, United Nations Population Fund (UNFPA), UNICEF, World Health Organization, World Vision
Media Reach: global audience of 500 million

End to the 30-year War against AIDS in Sight

Global leaders plan next steps at Harvard on World AIDS Day – Antiretroviral treatment is effective in preventing new HIV infections
Client: Harvard School of Public Health
Media Reach: global audience of 200 million

80 Million People Now Treated to Prevent Elephantiasis

One of World’s Most Disfiguring Diseases Could Be Eliminated in 20 Years; Simple Treatment Costs Only Pennies Per Person
Client: GlaxoSmithKline
Partners: GlaxoSmithKline, World Health Organization
Media Reach: global audience of 400 million

‘Remarkable Results’ Made in Effort to Eliminate Blinding Trachoma in the Developing World

Pfizer commits to increase treatments from current eight million to 135 million over next five years, a 15-fold expansion
Client: Pfizer Inc.
Partners: Pfizer Inc., International Trachoma Initiative
Media Reach: global audience of 700 million via +1,000 stories in printed media, TV, radio and online media stories.

Save a Child’s Heart PSA featuring Mayim Bialik 

U.S. Drug Donations Overseas Mostly Meet International Guidelines

Harvard Study Suggests Ways to Improve Donations Processes
Client: Harvard School of Public Health
Media Reach: global audience of 300 million

Largest Trials Ever Show Mosquito Nets Could Save 500,000 African Children a Year –at Very Low Cost

Client: World Health Organization
Partners: Special Programme for Research and Training in Tropical Diseases, United Nations Development Programme, World Bank, World Health Organization 
Media Reach: global audience of 600 million

Double Fortified Salt, A Major Public Health Breakthrough

Addition of Iron and Iodine to Salt can Improve the Health of More than Half the World’s Population; Annual cost will be less than 15 cents per person
Client: Nutrition International
Media Reach: global audience of 250 million

Climate Change & Carbon-Free Energy

ITER PSA 

World’s most complex machine is 50 percent completed

ITER is proving that fusion is the future source of clean, abundant, safe and economic energy
Client:  International Thermonuclear Experimental Reactor – ITER
Media Reach: global audience of 600 million

The Truth Behind the Paris Agreement Climate Pledges

Almost 75 percent of 184 Paris Agreement pledges were judged insufficient to slow climate change
Only 28 European Union nations & 7 others will reduce emissions by at least 40 percent by 2030
China & India, top emitters, will reduce emissions intensity, but their emissions will increase
U.S., second top emitter, has reversed key national policies to combat climate change
Client: Universal Ecological Fund
Partners: Universal Ecological Fund and top climate scientists from the Intergovernmental Panel on Climate Change
Media Reach: global audience of 1.7 billion

Global Temperature Could Reach the 2ºC Threshold by 2050

Pledges by 189 nations are inadequate to slow climate change
Without additional action and advanced technologies, global emissions are expected to be 33 percent above the 2ºC pathway in 2030
Client: Universal Ecological Fund
Partners: Universal Ecological Fund and top climate scientists from the Intergovernmental Panel on Climate Change
Media Reach: global audience of 1.2 billion

Number of killer storms and droughts increasing worldwide

Client: 3rd World Water Forum, Government of Japan
Partners:
3rd World Water Forum, World Water Council
Media Reach:
global audience of 400 million

CGD Ranks CO2 Emissions from Power Plants Worldwide

For the first time, the CO2 emissions of 50,000 power plants worldwide, the globe’s most concentrated source of greenhouse gases, have been compiled into a massive new data base, called CARMA—Carbon Monitoring for Action.
Client: Center for Global Development
Media Reach: global audience of 800 million

Environment

International Year of Biodiversity PSA

IPBES: Nature’s dangerous decline ‘unprecedented,’ species extinction rates ‘accelerating’

Current global response insufficient; ‘transformative changes’ needed to restore and protect nature; opposition from vested interests can be overcome for public good; most comprehensive assessment of its kind; 1 million species threatened with extinction
Client: Intergovernmental Platform on Biodiversity and Ecosystem Services
Media Reach: global audience of 4 billion

 The World Water Gap

World’s Ability to Feed Itself Threatened by Water Shortage
Client: World Water Vision
Partners: World Water Vision, the World Bank
Media Reach: global audience of 1 billion

New Natural Material Replaces Petroleum-Based, Non-Biodegradable Polystyrene

Rensselaer Students create new field from mushroom roots & agricultural waste
Client: Rensselaer Polytechnic Institute
Media Reach: global audience of 250 million

World’s Lakes Endangered

Over-use, Water Withdrawals and Pollution Puts One Billion People at Risk
Client: 3rd World Water Forum, Government of Japan
Partners: 3rd World Water Forum, World Water Council
Media Reach: global audience of 300 million

Earth Faces Water Crisis Worldwide; 40 Percent Suffer Chronic Water Shortages

Client: The World Bank
Media Reach: global audience of 500 million

The Poor Pay Much More for Water … Use Much Less –Often Contaminated

Client: World Water Vision
Partners: World Water Vision, World Bank
Media Reach: global audience of 300 million

Unsafe Water: 3.3 Billion Illnesses and 5.3 Million Deaths Yearly

Price Tab for Safe Water– $50 to $105 Per Person
Client: United Nations
Partners: UN University
Media Reach: global audience of 350 million

Confirming the Global Extinction Crisis

A call for international action as the most authoritative global assessment of species loss is released 
Client: IUCN – The World Conservation Union
Media Reach: global audience of 1 billion

First Census Shows Life in Planet Ocean is Richer, More Connected, More Altered than Expected

Client: University of Rhode Island, Alfred Sloan Foundation
Media Reach: global audience of 2 billion

Global Issues
Chernobyl: The True Scale of the Accident

20 Years Later a UN Report Provides Definitive Answers and Ways to Repair Lives
Client: International Atomic Energy Agency
Partners: International Atomic Energy Agency, World Health Organization, United Nations Development Programme
Media Reach: global audience of 850 million

ILO to Consider Sweeping Universal Ban on Worst Forms of Child Labor

New legal instruments would require immediate action against slavery, sexual exploitation, sale, trafficking, and hazardous work by children
Client: International Labour Organization
Media Reach: global audience of 390 million

Wheat is Century’s ‘Miracle Crop’ 

Client: Consultative Group on International Agricultural Research
Media Reach: global audience of 400 million

New ‘Super Rice’ Will Help Feed Nearly Half-Billion More People

Client: Consultative Group on International Agricultural Research
Media Reach: global audience of 500 million

Calculating the New Global Nuclear Terrorism Threat

Client: International Atomic Energy Agency
Media Reach: global audience of 500 million

Global Innovation Index 2018: China Cracks Top 20

Top rankings: Switzerland, Netherlands, Sweden, UK, Singapore and U.S.
Client: World Intellectual Property Organization
Partners: Cornell University, INSEAD, World Intellectual Property Organization, and Knowledge Partners (The Confederation of Indian Industry, PwC’s Strategy&, National Confederation of Industry  and Brazilian Micro and Small Business Support Service)
Media Reach: global audience of 2 billion

Campaign Launched to Eliminate Tsetse Fly, Which Has Turned Much of Africa into a “Green Desert”

Client: International Atomic Energy Agency
Media Reach: global audience of 300 million

80 Percent of Governments Don’t Account for Spending

Client: International Budget Partnership
Media Reach: global audience of 250 million

Nothing Escapes The Global Ear: Nuclear Tests, Volcanoes, Earthquakes or Meteors

The CBTO has the only global network tracking radioactivity and sound waves
Client: Comprehensive Nuclear-Test Ban Treaty
Media Reach: global audience of 300 million

A New Global Initiative to Fight Human Trafficking

Client: United Nations Office on Drugs and Crime
Media Reach: global audience of 425 million

100 Million Homeless in World; Most Are Women and Dependent Children

Client: United Nations Center for Human Settlements (Habitat)
Media Reach: global audience of 425 million

Millions Are Stateless, Living in Legal Limbo

Client: United Nations High Commissioner for Refugees
Media Reach: global audience of 525 million