The simple habit of handwashing, if widely adopted, would save more than one million lives around the world yearly, most of them children under the age of five in poorer countries.
Partners: GlaxoSmithKline, African Medical and Research Foundation and Plan International
Media Reach: global audience of 350 million
One of World’s Most Disfiguring Diseases Could Be Eliminated in 20 Years; Simple Treatment Costs Only Pennies Per Person
Partners: GlaxoSmithKline, World Health Organization
Media Reach: global audience of 400 million